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Published on:

20th Sep 2023

Unlocking Website Traffic: The Power of SEO, Content, and Knowing Your Audience!

In this episode of The Growth Engineers, we delved into the critical role of SEO in driving traffic to your website. Atiba and Dean emphasized the importance of starting with an obsession for your audience, and understanding their pain points, motivations, and search intent. They highlighted that SEO should be part of a broader strategy that begins with knowing your ideal customer profile and creating a content strategy tailored to their needs and interests.

Atiba stressed that SEO is the third key to traffic, and it falls into place when you prioritize your audience and content strategy. He debunked the idea that SEO is just about tactics, emphasizing the need to focus on principles and strategies for business growth. The conversation underscored that your website is a central hub for building trust with your audience and should not be neglected in favor of social media or other platforms.

Ultimately, understanding and continuously refining your Ideal Customer Profile is crucial, as your customers’ needs and preferences evolve over time. Stay tuned for more insights and strategies to boost your business growth on future episodes of The Growth Engineers!

Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/

📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/

📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam

#GrowthEngineers #AtibaAndDean #MarketingStrategy #SEOStrategy #WebsiteTraffic #AudienceObsession #ContentStrategy #IdealCustomerProfile #BusinessGrowth #SearchIntent #OnlinePresence #DigitalMarketing #MarketingStrategy #KnowLikeTrust #SEOTactics #WebsiteImportance #CustomerObsession #TrafficGeneration

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About the Podcast

Growth Engineers
Hosted by successful entrepreneurs Atiba de Souza and Dean Isaacs, the Growth Engineers podcast gives you the insights and proven strategies you need to stay ahead of the business growth curve
Hosted by successful entrepreneurs Atiba de Souza and Dean Isaacs, the Growth Engineers podcast gives you the insights and proven strategies you need to stay ahead of the business growth curve. 📈

Whether you’re new to the marketing game or are a pro looking for a new perspective, this podcast provides business owners and entrepreneurs with real, tangible advice.

Tune in weekly to the Growth Engineers podcast as Atiba and Dean break down the latest thought leadership in marketing, sales, business growth, and more.

Welcome to Growth Engineers podcast.

About your host

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Atiba de Souza