Can Producing Video Content for My Business Be Efficient | Atiba and Dean
Can producing Video content for my business be efficient?
Are you struggling with the idea of producing video content for your business? You’re not alone! In this episode of The Growth Engineers, Dean Isaacs and Atiba de Souza dive into the world of video marketing, sharing insights and strategies to make your video content production efficient.
If you’ve been wondering why video is so important these days, Atiba simplifies it with one word: connection. Video is the closest thing to a face-to-face interaction with your audience. With today’s technology, you don’t need a plane ticket for a prospecting call. You can connect with your audience on a personal level.
But how does video fit into your marketing strategy? Atiba and Dean emphasize the importance of understanding where video complements or replaces other forms of communication. It’s all about understanding your customer’s needs and the right medium for the right message.
Now, let’s address the fear many people have about video marketing. People often fear being in front of the camera or not knowing how to do it. Atiba and Dean encourage you to break down this fear. Remember, you’re having a conversation with just one person, and your customers want to connect with you, not a polished production. Be yourself!
Once you’ve overcome your fear, it’s time to create content. Atiba makes it simple: answer the questions your audience is asking. Start with their pain points and provide valuable answers. Don’t overcomplicate it; you’ve been answering these questions every day with your clients and prospects.
When it comes to producing content, technology shouldn’t be a barrier. Your smartphone’s camera is a powerful tool, and natural lighting works wonders. Record your video, upload it, and don’t overthink it. No need to rewatch it; just get it out there.
Regarding where to upload your content, it all depends on where your audience hangs out. Understand your audience’s preferences and habits to choose the right platform. Atiba suggests starting with YouTube as a primary channel and expanding to other platforms where your audience is active.
As for reporting and analytics, don’t worry about them for your first 50 videos. Once you’ve gained some experience and improved your content, you can dive into the data to refine your strategy. Focus on the bigger picture first.
Don’t let fear hold you back from using the power of video marketing for your business. By following these strategies, you can efficiently produce video content that resonates with your audience and helps your business grow.
Chapter:
00:00 Intro
00:46 Why is video so important these days?
02:18 How should video content fit into our overall marketing strategy?
04:05 How do people generally feel about video marketing?
05:25 How can individuals overcome their fears and misconceptions about video marketing?
08:30 What is the importance of being oneself and authentic in video communication?
10:26 What should you focus on when creating video content for an audience?
13:38 What are some key tips for producing and uploading video content?
18:31 When should you start caring about video metrics?
21:24 End
Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/
📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/
📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam
#GrowthEngineers #AtibaAndDean #MarketingStrategy #VideoMarketing #Conten
Are you struggling with the idea of producing video content for your business? You’re not alone! In this episode of The Growth Engineers, Dean Isaacs and Atiba de Souza dive into the world of video marketing, sharing insights and strategies to make your video content production efficient.
If you’ve been wondering why video is so important these days, Atiba simplifies it with one word: connection. Video is the closest thing to a face-to-face interaction with your audience. With today’s technology, you don’t need a plane ticket for a prospecting call. You can connect with your audience on a personal level.
But how does video fit into your marketing strategy? Atiba and Dean emphasize the importance of understanding where video complements or replaces other forms of communication. It’s all about understanding your customer’s needs and the right medium for the right message.
Now, let’s address the fear many people have about video marketing. People often fear being in front of the camera or not knowing how to do it. Atiba and Dean encourage you to break down this fear. Remember, you’re having a conversation with just one person, and your customers want to connect with you, not a polished production. Be yourself!
Once you’ve overcome your fear, it’s time to create content. Atiba makes it simple: answer the questions your audience is asking. Start with their pain points and provide valuable answers. Don’t overcomplicate it; you’ve been answering these questions every day with your clients and prospects.
When it comes to producing content, technology shouldn’t be a barrier. Your smartphone’s camera is a powerful tool, and natural lighting works wonders. Record your video, upload it, and don’t overthink it. No need to rewatch it; just get it out there.
Regarding where to upload your content, it all depends on where your audience hangs out. Understand your audience’s preferences and habits to choose the right platform. Atiba suggests starting with YouTube as a primary channel and expanding to other platforms where your audience is active.
As for reporting and analytics, don’t worry about them for your first 50 videos. Once you’ve gained some experience and improved your content, you can dive into the data to refine your strategy. Focus on the bigger picture first.
Don’t let fear hold you back from using the power of video marketing for your business. By following these strategies, you can efficiently produce video content that resonates with your audience and helps your business grow.
Chapter:
00:00 Intro
00:46 Why is video so important these days?
02:18 How should video content fit into our overall marketing strategy?
04:05 How do people generally feel about video marketing?
05:25 How can individuals overcome their fears and misconceptions about video marketing?
08:30 What is the importance of being oneself and authentic in video communication?
10:26 What should you focus on when creating video content for an audience?
13:38 What are some key tips for producing and uploading video content?
18:31 When should you start caring about video metrics?
21:24 End
Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/
📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/
📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam
#GrowthEngineers #AtibaAndDean #MarketingStrategy #VideoMarketing #Conten
