What goes into an ICP?

What do you really know about your ideal clients? How do they think and buy, and what are the most effective approaches to marketing to them? We get it, it’s not easy to answer those questions. That just means it’s time to work on understanding more about your ideal clients.

This week on the Growth Engineers, Dean and Atiba are talking through why it’s important to understand who your clients are and how they behave—so you can start accurately targeting them in your strategy.

00:00 Intro
01:06 Importance of ICP
05:43 How understanding question help sell better
07:02 How do we influence Market behavior?
09:35 The importance of Customer Research
10:04 Process of Getting ICP
21:25 Understanding ICP
24:36 Outro

Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/

📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/

📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam

#GrowthEngineers #AtibaAndDean #MarketingStrategy