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Published on:

12th Dec 2023

Why Is the Ideal Customer Profile Important in the Buyer’s Journey

Wondering why it’s so crucial to get what the buyer’s journey is all about? Why is the ideal customer profile important in the buyer’s journey?

So, the buyer’s journey is like your guide, but it doesn’t mean much if you don’t know who you’re selling to. We kick things off by understanding our ideal client, their profile, and what makes them tick. Each profile affects how they buy and where they look for info. It’s like tailoring our approach to hit the bullseye!

Now, hold up a minute. You might be saying, "I wanna be as famous as Logan Paul or Mr. Beast!" But here’s the deal - are you selling what they are, to who they are? Probably not. Our goals are different, and that’s cool! Don’t stress about what everyone else is doing. Let’s think about why you want a million likes. Do likes pay the bills? Nah, they don’t.

Clients often want their content everywhere, but let’s ask the real question - does that help your goals? Do you want to be kinda known by a million or super known by a hundred folks who’ll keep coming back? ’Cause, let’s be real, the bank doesn’t take likes as payment.

So, why bother with the buyer’s journey? It’s not just some fancy strategy; it’s how we make things work. If you’re curious about navigating the buyer’s journey and making a real impact on your business, join me in this video. We’ll dig deep into why it’s important and how it can make your business shine!

Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/

📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/

📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam

#GrowthEngineers #AtibaAndDean #MarketingStrategy #BuyersJourney #IdealCustomerProfile

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About the Podcast

Growth Engineers
Hosted by successful entrepreneurs Atiba de Souza and Dean Isaacs, the Growth Engineers podcast gives you the insights and proven strategies you need to stay ahead of the business growth curve
Hosted by successful entrepreneurs Atiba de Souza and Dean Isaacs, the Growth Engineers podcast gives you the insights and proven strategies you need to stay ahead of the business growth curve. 📈

Whether you’re new to the marketing game or are a pro looking for a new perspective, this podcast provides business owners and entrepreneurs with real, tangible advice.

Tune in weekly to the Growth Engineers podcast as Atiba and Dean break down the latest thought leadership in marketing, sales, business growth, and more.

Welcome to Growth Engineers podcast.

About your host

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Atiba de Souza